Online booking that’s actually used
A booking experience matched to one of the most respected tattoo brands in the country. Result: 5.5× conversion lift and a 450% jump in mobile bookings.
The shape of the problem
Hart & Huntington’s in-shop experience was world-class. The website wasn’t. Mobile traffic was exploding, customers wanted to discover artists and request appointments from their phones, and the gap between the brand’s reputation and its digital front door was costing chairs.
“The mobile traffic explosion in 2012 made it clear: a better site would put more people in chairs.”
Chris Turck, Owner, H&H Orlando
What I built
Full creative control from a client who had never handed it to an agency before. The redesign focused on three things, each tied to a number we wanted to move:
- Artist discovery. Expanded artist profiles with personality, stories, and portfolios, so customers could pick by style and voice, not just availability.
- Appointment requests. A redesigned request flow with artist selection, placement, and reference image uploads.
- Marketing automation. Per-artist workflows triggering custom estimates, follow-ups, confirmations, and post-appointment community series.
What it did
- Conversions in 2014: 5.5× higher than the 2011 baseline.
- 2012: 1.9×, 2013: 2.6×, 2014: 5.5×. Three consecutive years of compounding lift.
- Mobile conversions up 450%.
- The website became the brand’s primary sales and marketing tool.
Disciplines
Brand strategy · Content strategy · UX & UI · Responsive design · Marketing automation