Now that we defined the issues, we addressed them head-on through an iterative prototyping process. Our goals were to make it easier to manage their property inventory online while helping their clients quickly assess all the important details about a property with a single view.
A large percentage of EquityPro’s clients are part-time investors that rely heavily on online information. An early focus in our design would be to create a property listing that could be conveniently viewed on every screen.
Creating a new platform
To build this platform, we chose Drupal. Drupal’s flexible framework allowed us to rapidly build a one-of-a-kind property listings engine that’s easy to maintain. Now the entire EquityPro Advisor team adds properties to their website on a regular basis. This allowed their team to react quickly to recently secured property inventory.
With a more robust property listing engine, better information could be served to investors from a single platform. Previously, internal team members had to email photos and figures—a practice that accounted for over 800 more hours a year of work. Now, sharing new properties with clients is as easy as sending a URL.
The redesigned site also lets clients easily explore properties on any screen size. We created a responsive structure and finely tuned the smartphone experience for added convenience on-the-go.
Through the first full quarter after the new website launched, we learned EquityPro now saves over 800 hours per year from their redesigned inventory management process. That made it possible for EquityPro to improve their Q1 results by over 100% year-over-year.
increase in site visitors and conversions