Tools for a service-delivery team to move faster

Selected work EquityPro Web + app · ops

Tools for a service-delivery team to move faster

A redesigned property-inventory system that saved EquityPro over 800 hours a year and doubled revenue in the first quarter after launch.

<span>Tools for a service-delivery team to move faster</span>

The shape of the problem

EquityPro’s service-delivery team was burning hours on a property inventory system that didn’t serve them. Tools sprawled across browser tabs, swivel-chair workflows piled up, and the cost of every transaction crept higher than it needed to be.

What I built

A redesigned, web-driven inventory system focused on the operators actually using it day to day. Drupal as the spine, a tightly-considered set of internal screens, and a public-facing experience built to convert.

  • Operations-first information architecture
  • Conversion-tuned public marketing experience
  • Responsive front-end, accessibility baked in
  • Drupal back-end with clean editorial workflows
The EquityPro property inventory, each listing scored and analyzed
The property inventory: every deal scored, analyzed, and ranked, so the team acts on the right ones first.

What it did

  • 800+ hours saved per year through workflow consolidation
  • 100% year-over-year revenue growth in Q1 post-launch
  • Internal tools the team actually wanted to use
The EquityPro public marketing site
The public face: a conversion-tuned marketing experience feeding the same system.

Disciplines

Strategy · Information architecture · Product design · Drupal engineering · Conversion optimization · Responsive design

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